About Me

Basic Info

Hello, my name is “Master” Kenny Wen. I’m a visual / interactive designer from Philadelphia, presently based in Los Angeles. I currently work at Prodege as a Senior UX / UI Designer.

Admiring beautiful graphics from skateboards, typography on album covers, and clean layouts in skateboard magazines ignited my passion for graphic design. It made me curious about how this artwork was actually produced, so when I discovered what graphic design was for the first time, I knew I wanted to make a career out of it.

Bio

My parents are originally from mainland China, so that makes me Chinese. I’m the first ABC (American born Chinese) in my family. I was born in Philly and raised in Baltimore. After high school I journeyed back to Philadelphia to study graphic design. After I got that expensive piece of paper from college, I got a job with an interactive agency and moved out to Los Angeles.

Work Experience

Prodege

Senior UX / ui Designer

(March 2019 -Present)

Create a design system for Prodege’s digital products that can be adapted on multiple brands
Redesign Prodege’s existing digital products with the design system that I implemented
Recommend process and new tools to the creative team to streamline the design process and handoff to developers
Define user goals for any new features or experience on the digital products
Do user testing to validate any new major design changes to the existing products

NFL Media

Product Designer

(May 2017 -March 2019)

Create visually appealing and functional user interface for NFL mobile app
Create and maintain new and existing features for NFL App
Audit legacy UI kit
Create static prototypes for user testing to validate designs
Design a new UI kit for NFL mobile based off of NFL's newest design guidelines
QA visual design with the development team
Design components based off of customer intelligence and analytics
Create editable presentations for internal use
Create sketches and wireframes based on user stories
Design assets for NFL Events App ( Draft , Combine, Super Bowl, International Games)
Document components into an atomic level design guideline

EPAM Systems

Interactive designer

(september 2013 - March 2017)

Create functional interface designs
Provide graphical assets for client presentation
Document visual styles into a style guide
Collaborate with the client and UX team to create UI designs to marry the brand and product
Bring in process and tool recommendations to the client's internal team
Conceptualize a responsive design based on the client's needs
Work agilely with offshore team
Brainstorm and create proof of concept designs for sales team
Create sketches and wireframes based on user stories
Design products based on user's pain points and behaviors
Stay on top of design trends, best practices, and applications

Suplex Philadelphia

Freelance Graphic Designer

(April 2015 - August 2016)

Suplex Philadelphia is a sneaker shop in south Philly. They approached me to help them elevate their brand and make it cohesive with apparel designs, photography, event promotions and social media accounts.

Create social media assets to promote big events for the shop
Design graphics and logos for shop apparel
Create Suplex's first apparel range for the 2016 Summer Olympics
Design promotional items for sneaker events
Photograph sneakers for the social media accounts
Stay on top of streetwear trends to give the best product recommendation
Gave recommendations to make the brand more cohesive for digital and apparel

Remarketable.io

Freelance Web Designer

(August 2017 - October 2017)

Redesign Remarketable’s new website
Design pages for multiple breakpoints for responsive web
Create style tiles with client’s art director for new web app
Design conceptual pages for Remarketable’s web app
Polish conceptual webpages for production
Create wireframe and sketches for client’s web app
Collaborate with client’s art director to create new components and pages

Goodfellas Garden

Art Director

(March 2017 - May 2017)

Goodfellas Garden is a legal medical marijuana farm in Medford, Oregon. I was hired by the owner to give them cohesive branding (logo, packaging, etc.) to separate themselves from a huge emerging market.